In a nutshell, I help businesses reach their target audience effectively through search engine optimisation. Since the pandemic, online competition has skyrocketed in pretty much every industry. My job is to help websites get higher rankings, targeted traffic and more leads.

I’ve been in the SEO industry for several years – working both in-house and at agencies. I know what it takes to learn about a business, identify SEO opportunities and communicate how best to implement them. Currently, I’m the Senior SEO Director at StudioHawk, a global award winning SEO agency.

As an SEO consultant, I love helping people improve their websites organically. I’ve spent countless hours creating content that helps people, from blog posts and YouTube videos to my latest SEO book. I also regularly contribute my advice to some of the largest industry publications, and have been featured in the likes of Semrush, Search Engine Land, and Search Engine Journal.